Naples is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Florida. With a population of 19,618 people and 92 associated neighborhoods, Naples is the 148th largest community in Florida.

Naples home prices are not only among the most expensive in Florida, but Naples real estate also consistently ranks among the most expensive in America.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 31.38% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Another notable thing is that Naples is an extremely popular vacation destination. A significant portion of the population is seasonal. During the vacation season, the city experiences a large influx of people who take up residence in second homes they own in the area. As the vacation season ends, the population drops again, leaving behind a substantially quieter and smaller city.

Naples is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Such areas are often places that visitors and locals go for waterfront activities or taking in the scenery.

If knowledge is power, Naples is a pretty powerful place. 62.42% of the adults in Naples have earned a 4-year college degree, masters degree, MD, law degree, or even PhD. Compare that to the national average of 21.84% for all cities and towns.

The per capita income in Naples in 2018 was $141,245, which is wealthy relative to Florida and the nation. This equates to an annual income of $564,980 for a family of four. However, Naples contains both very wealthy and poor people as well.

The people who call Naples home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Naples residents report their race to be White, followed by Black or African-American. Important ancestries of people in Naples include German, English, Irish, Italian, and French.

The most common language spoken in Naples is English. Other important languages spoken here include Spanish and French.